Beginners Guide to Search Engine Optimization

When it comes to search engine optimization, beginners find it very difficult to cope with their experienced competitors in getting a top page rank in search engines. The most natural way of getting traffic to your website is through search engines hence the importance of having a top page rank. It is assumed that users would probably navigate to pages with a higher page rank than lower rank. As much a information technology in Africa is becoming more popular, there are some essentials that need to be adhered to in exploiting its full potential.

 Therefore it is very important when it comes to the ranking of a website. Un optimized website may not appeal to search engines to rank it. Search engines in their own word, have a special algorithm that is used to rank web pages on the internet. They assume that this algorithm helps improve the quality of their results.

There are two major ways know to improve website rank in the search engines; targeted keywords and back links. Lack of these basic elements, will make search engines be reluctant to rank it. The back links pointing to your website are counted as votes against your website, hence the more back links your site has, the higher the search engine will rank it in the search result. Having many back links increases the popularity of your site.

Keyword optimization is necessary to have a good page rank for that keyword. Unique keyword and content will ensure that you have a good search engine on that targeted keyword. Duplicate content is not encouraged unless it’s an rss feed. Duplicate content could lead to penalization by search engines by being de indexed or lowered in page rank.
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