Product presentation by any business is the co factor in the success of that product. Popularity of a given product depends mostly on the creation and deployment of that product; hence presentation is the culmination of all business processes. Creation of an everlasting impression to your customers is necessary in maintaining customers for your products. Information Technology in Africa or any other part of the world provides a vital system through which product popularity can be achieved.
In creating a product, consider its design with comparison to the consumer preferences. It should never be assume that consumers from different regions have the same tastes and preferences. An example would be Africa and Europe . Consumers in these two regions will have a totally different impression on products such as clothes and jewelry. It could be a climatic factor or cultural factor but hey the idea is that their preferences won’t be the same.
Product deployment holds a key role in winning the consumer confidence. Appropriate technology should be deployed to ensure successful deployment of a product. In order to have a reasonable market share, timely product deployment is essential. By timely, I mean the period when the product is introduced to the market. It would be more preferable to deploy a product during season that it’s on a higher demand. Products like umbrellas would do better during rainy seasons than dryer seasons.
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